Since opening our doors in 1990, we have been driven by a singular focus: to make quality eyewear that is affordable, quick, and stylish. As a doctor-founded company, we understand that our success and innovation stems from maintaining great relationships with optometrists and optical experts across the country. We also believe in building a strong relationship with our customers and use their feedback to develop top-selling private label brands from lab to shelf. Through state-of-the-art lab technology, merchandising and online marketing, we continue to bring excitement back to the eye care industry.