LOFT creates modern, feminine, and versatile clothing for a wide range of women with one common style goal: to look and feel confident, wherever the day takes them. From everyday essentials to attainable trends, LOFT consistently serves up color, print, pattern and novelty that never compromises on quality and fit (from petites to plus to tall to maternity).

LOFT’s purpose is to be a broadly embracing, positive force for women—loving, inspiring and championing her optimistic emotional approach to living.